As bloggers defied publicists, szafiarki entered the world of fashion designers. Twenty amateur became the terror of editors of fashion magazines.
szafiarstwo Until recently, that is displaying on blog content your wardrobe, it was just a fun hobby school students and students who wanted to dress up originally, and cheaply, and then share that skill with the Internet. This was the intent was to Polish szafiarstwa precursor, known as wirtualu Rivka, the owner of the blog Sztywniary Wardrobe. As befits such a name in the real closet in Krakow there is perfect order. Easier thanks to this show the real contents of the closet in this virtual, or on the blog.
presentation takes place quite often, even once a week . It begins with the selection of appropriate set. When the sun shines, for example, a set of cycle chic style, fashion, biking, or black and yellow Queen is a basket plus a yellow shirt with light outlet store and cropped more expensive brands. When it rains, the boots of the online auction site, recently supermodne kujońskie black rimmed glasses, clear umbrella and a handkerchief from her grandmother.
Then in the corresponding session outdoors, which is needed photographer. In the case of her boyfriend Ryfka . He started almost two years ago as a complete layman fashionable. Today, with the air of a professional can give advice Rivka, to set up a different tights, because those who chose, badly come in the picture. After a series of cyknięć the camera followed by a series of mouse clicks, because the picture you have to put a note on the blog. And then the number of clicks grows exponentially.
Review of Polish blogs szafiarskich ►
New styling constant reader comment - for some Rivka became an oracle in matters of style . When two years ago threw the first pictures on the blog, wondering if it is not childishness. In the real world is quite a serious translator. And just as loud political blogger Kataryna leads two lives - daily, which because of work does not always admit to another network. But it was on the need Rivka invented the word "szafiarka" and secretly dreaming that one day it will go to the dictionary of the Polish language.
There's a good chance, because today blog SzafaSztywniary.blogspot.com according to statistics, Google has 99 thousand. page views per month and 31 thousand. users. This means that Ryfka texts and made the old compact camera Kodak's image has become a true competition for fashion magazines . For comparison, "Elle" sells 68 thousand in Poland. copies of the letter, "In Style" - 77 thousand. (The Association of Press Distribution Control for March 2009). This type of releases from year to year are fewer and fewer readers, but the e-racks still comes . In Poland there are already at least 200 (including a blog run by szafiarza) and still gaining in popularity.
The site is maintained by Harel ( lookbook.blox.pl and Harel.blox.pl with comments about new trends and shops) there were more than nine million inputs. Many looks there permanently, despite the fact that Harel does not try to elaborate scenery. Photos do the same with the camera on a tripod. Serves as the background of the bare wall, whose only decoration is a wall socket.
This compensates minimalism ingenuity in inventing Harel different ways to wear a dress or blouse and jam to the garment recycling. Former skirt to the ground with a few changes in the trendy tucked fastener, and a big T-shirt tunic with pockets of the sleeves. In some photographs a model can be identified, but Harel privacy safeguards. Serious clients to its real business is not thought that the Internet deals with stupidities.
The garment industry has already started to get interested in Polish szafiarkami . - The blogs appear first ad, and several companies have chosen to send samples of szafiarkom - says Aife, author of the blog Aifowy.blox.pl. For example, jeans or a sweater, a girl who, after obfotografowaniu send to more bloggers, though some openly says that it never becomes a favorite part of their costume. For now, the most popular Polish szafiarki can through their e-garderobom earn from ads at most a few hundred dollars a month , but soon the sum of these probably will increase.
- keeping a blog about fashion and act as role models, editor and commentator on trends, it became much more serious than anyone has so far appeared. Did not anticipate that neither the creators nor the editor of magazines, or even the authors of the blogs - interpreters Klimowicz Martin, a sociologist at the University of Wroclaw Internet.
first American e-cabinets began to appear after 2000. One of the most popular blogs on fashion and will focus on accessories, Manolo Shoe Blog, named in honor of the designer Manolo Blahnik, is run by an anonymous blogger. He writes always in the third person, and declares that "the child follow fashion, but never kept him money."
When it turned out that visit him every day tens of thousands of Internet users , the latter changed. He got a weekly column in The Washington Post and began to make money on advertising. Even the 300 thousand. dollars. year. But szafiarskie blogs not only work on a hanger on the banners. Look it up in these one thousand Internet users around the world, because I offer something that is missing on fashion magazines.
- We're faster than monthlies . New approaches to comment on almost a daily basis and adjust the design ideas to the possibility of ordinary people who can not afford a thing of the latest collection - said Alice, owner of the blog Alicepoint.blogspot.com. This is the most popular Polish abroad szafiarka, her photos have appeared recently, eg in the Norwegian magazine "Spilled Milk." The fashion industry is joking Even if Anna Wintour, legendary editor in chief of American Vogue, she began to curse the day on which the Internet was created. Because he feels like oracle, whose sentence is no longer needed anyone.
This bloggers have become the answer to the crisis in the world of trend called by sociologists at the end of fashion, although you should probably rather talk about the crisis of dictators. "Today it is difficult to say what the season is hot, because it is fashionable to just everything. Lost their way in this and customers are clothes shops, and great wizards who are not now depends on selling clothes elites. They want to sell them all, but do not always know how best to reach the masses "- Teri Agins said, author of" The End of Fashion "(End of fashion).
But szafiarze cope with this extremely well. So when a Filipino, BryanBoy author of the blog, posted a home video of a known designer Jacobsie March, it wrote him an e-mail. It ensures that he is a regular reader of Bryan. And then one of the bags in the collection named in honor of blogger BB.
recently to the world of the fashion business has entered the 17-year-old author of the blog Sea of Shoes, an American teenager from Texas. The owners of the popular Urban Outfitters store offered her to minikolekcji shoes. For connoisseurs of the industry is still a measure of the success of ordinary bloggers - it honor of the most important fashion shows .
first szafiarze were invited to New York Fashion Week in 2003. Last year Tina Craig and Kelly Cook of BagSnob.com addition to the calls got the place in the second row alongside top notch wizard Oscar de la Renta. Until now, sat there just designers and editors of major magazines, or those who hand out business cards modowym. Now, they were joined by szafiarze.
source: Newsweek photo: lookbook.nu
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