Half Italian Internet users are willing to pay for access to the web edition of your favorite newspaper .
However, far less than the paper edition - the latest report from the Boston Consultig Group.Eksperci BCG stress that caused the current crisis in the advertising market for new technologies and changing habits of readers, and especially the increasing popularity of free information services on the Web. According to research carried out by them, as many as 49 percent. Italians would agree to pay for the complete edition of the paper in the online version. The same percentage would be willing to receive for consideration the choice of most current information. Slightly less (44 percent). Would agree to pay for a package of messages every day. On the following sites was access to back issues and comments and opinions. The last three deal with economic content, gossip sites and cultural events. But Italians do not want to pay more than five euros or about one-third of that, how much they spend on newsstands now. This is due to the habit of free access to information on the Internet, awareness as well as "immaterial" and online editions of lower costs to reach the reader.
source: dziennik.pl
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